Inman Real Estate News
Real Estate News for Realtors and Brokers
Switching brokerages? Here’s your ultimate brand transition playbook
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact.
Your 1st 5 minutes with ChatGPT: A no-fear guide for agents
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.
Homebuyers froze deals at a record rate in August: Redfin
Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin's latest market report. Fifteen percent of contracts, or 56,000, were canceled in August, the highest level since Redfin began tracking the metric in 2017.
What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints
The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass's systems, agents said.
Compass-Anywhere: Scale doesn’t mean losing culture and quality
Don't fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition.
Before Compass: Lessons from Robert Reffkin’s leadership style
Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business.
Marketing overload: How to cut the clutter and reclaim your time
Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths.
How to WOW your clients with a simple communication strategy
While you can't control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes.
Breaking ‘phone-phobia’: 5 practical shifts to boost conversion
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes.
Fannie, Freddie close NY offices as Trump battles Letitia James
The Trump administration is using its tight control over the mortgage giants to continue a vendetta against New York attorney general and other political opponents, critics say.
Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT.
48% of Americans blame investors for ‘unreasonable’ housing costs
A staggering 93 percent of Americans believe housing costs are "unreasonable," according to Searchlight Institute's latest affordability survey.
CoStar says Zillow ‘always ready to play the victim’ in latest response
CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images.
Inside the stiff opposition to Compass’ private-listing crusade
Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest.
How 1 luxury agent livestreamed his way to listing an NBA star’s Texas mansion
When viral internet personality Kai Cenat called asking about a property outside of Erwin Nicholas's market, he didn't blink. The call led to him listing former San Antonio Spurs player Tony Parker's 53-acre pad with a private waterpark included.
Has agent bad behavior gotten out of control? The Download
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem?
This team does $50M a month. Here’s how they convert leads
On this episode, Anthony Djon, leader of a 100-agent "teamerage" doing $50 million a month in volume, provides a masterclass on top-of-funnel lead conversion.
Navigating the fall 2025 housing market: A guide for real estate agents
The real estate market never stands still, and fall 2025 is no different. Here’s what you need to know to navigate it with confidence.